You want to know when insiders are buying and selling stock in their own companies—especially buying.

An insider sells for any number of reasons–from tax planning to buying a home to divorce (more often than you think ;-).

However there’s generally only one reason why insiders buy: they think their stock is going up.

All Canadian public company directors and senior officers are required to file their insider trades with SEDI, the official reporting system.

My newsletter colleague Tommy Humphreys at www.CEO.CA has teamed up with SEDI– System for Electronic Disclosure by Insiders— is Canada’s on-line, browser-based service for the filing and viewing of insider reports–to offer FREE insider trade alerts in our new app,CHAT.CEO.CA, or “CEO.CA” in the Apple and Android app stores.

Insider trade data is posted to each company page every night–atmidnight.

Users can opt-in to receive notifications from their favourite stocks.  If one of the companies they are monitoring has an insider trade–an alert is issued.

That means you can be sitting on a beach in Hawaii and if the CEO of your favourite company is buying or selling stock, you’ll be among the first to know.

Also, CEO.CA company pages contain valuable information shared from our 30,000 strong community of speculators. This community information together with insider trades helps give CEO.CA members a competitive edge.

To find a company room, use the link http://chat.ceo.ca/SYMBOL, so for Ivanhoe Mines (Symbol IVN), the link is http://chat.ceo.ca/IVN and so on. To opt-in for notifications, tap the bell icon in the header.

The stock market can be a scary place, but having relevant and timely information can help you navigate the inevitable ups and downs.

Get your FREE account at http://chat.ceo.ca and start monitoring insider trades for your favorite stocks.  There are a lot more FREE investor tools to come, not to mention high-quality users participating.